He’s constantly creating content, coordinating events and generating a ton of momentum and word of mouth. “User love” and a strong community managerīen Lang runs Notion’s B2C community. As Camille explained, working with this team closely on content allows her to determine how design can help tell a particular story and then quickly get the whole thing into the wild. Having dedicated resources means that the marketing team can build, iterate and test quickly-that gives them a very real market advantage. This relieves Camille and her team from having to beg, borrow or steal design and engineering resources from other departments and projects. Notion’s marketing team includes a designer and a developer who are 100% allocated to marketing.
It’s also about making sure the team has the right resources: Camille says that their success isn’t strictly about efficiency-it’s about being clever, honest and human. The horizontal nature of their business means their small team has a lot of ground to cover, but Notion still manages to do an outstanding job with their marketing.
#Notion organization pro
Pro strategies for the small marketing team with big goals Pick a place to start, and then broaden your reach over time as you increase bandwidth. Once you know which audience will be quickest to recognize your product’s value, tailor your test content to that group.
Small teams like Notion’s need to be super efficient with their time and resources, so it makes sense to be thoughtful about which people will be the easiest to convert. To mitigate that risk-and conserve resources-Camille recommends taking the time to identify the most appropriate beachhead market for each type of content. The inherent risk of pursuing so many different audiences at once is that the increased surface area of each associated task can spread you too thin. It’s all about understanding how different personas use Notion and how they benefit from it. Getting to a high level of specificity in their key content-like onboarding emails-enables them to connect effectively with prospects and users. Enterprises that use it department- or company-wide and typically interact with Notion’s sales teamĬamille explained that this broad range of customers drives Notion to be serious about segmentation.
Small businesses or teams who adopt it self-service.Individuals who use it in single-player mode.Notion strives to solve problems in a delightful way. Notion: A small company with a big audience Camille started out as a journalist at The Wall Street Journal, transitioned into marketing with Tesla and founded First Round Review.Ĭamille and I talked about how Notion uses the power of being human to win (and keep!) loyal customers, how the company differentiates its brand in the marketplace, and why they founded a thriving user community. Those are some pretty great results for a small team-only about 50 people in the whole company-that needs to navigate the challenges of selling a horizontal product serving multiple audiences from single-player scenarios to enterprise deployments.ĭespite these challenges, Notion has successfully built a unique brand and earned a loyal following, so I was delighted to have the chance to speak with their head of marketing, Camille Ricketts. Oh, and they hit a $2 billion valuation last month. Notion’s all-in-one workspace for notes, tasks, wikis and databases has received accolades from industry media and CEOs, earned a spot as Apple’s App of the Day, and is a Product Hunt favorite with more than 4,000 upvotes.
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